Apple Keynote

Last week Apple announced a new line-up of products.
Everyone expected the new iPhone, which they did.
iPhone 6s and iphone 6s plus are the new flagship smartphones. Not much has changed from previous versions, 3D-technology, better camera, better chip, more RAM. Classic upgrades in my opinion.
What I noticed is that every two years Apple announce a new smartphone. The year after, they announce a better version of that smartphone and call it the 'S'. They tweak little things about the original iPhone. Great strategy, Apple has always had excellent marketing strategies.

Another announcement they made is the iPad Pro. With the iPad Pro the line between macbook and iPad is very slim. The screen is bigger, more memory, designed for professional usage.

Apple TV has an update too, according to Tim Cook Apple has reinvented how people watch TV. Apple always say the reinvent. I guess if you're markt leader, you're allowed to be a titsy bit cocky.
Apple TV now connects with Siri, Apple's voice recognition software. Siri can search voice commands in multiple databases. Netflix, Hulu, etc. I'm amazed at how sophisticated voice recognition has become. Truly amazed. Apple TV is supposed to be a competitive game console too. I don't think it will be able to rival Xbox One and PS4, but it's a start. Games on iPad and iPhone are quite popular.

Honestly I love Apple products, they're great, durable and easy to use. I feel that under Steve Jobs' command they were a little more revolutionary then now under Tim Cook's command. iPad, iMac, iPod and iPhones are all inventions under CEO Jobs. Apple Watch is the most notable new invention under CEO Cook.